A suite of tools to help school counselors create their counseling plan, share resources and access professional development.

●  Led development of B2C SAAS product to enable school counselors to create their counseling plan and share resources which grew to 1250 counselors

●  Conducted customer interviews, user metric analysis and market research and led iterations across engineering and design which increased user acquisition by 300%

●  Coordinated agile product planning and execution with team members which reduced development time of MVP by 30%

●  Set up Google analytics dashboards and analyzed metrics to measure feature performance leading to changes that increased retention by 50%

●  Facilitated stakeholder meetings and weekly scrums with cross-functional team to develop go to market strategy and monitor progress which increased productivity by 20%

The Friendi App

Empowering guardians of individuals with special needs to find friends for their loved ones and explore resources.

●  Headed development of B2C SAAS product to enable individuals with special needs to find friends and explore resources which grew to over 1000 members

●  Directed team of 1 full time engineer and 2 design contractors and formed strong relationships with stakeholders

●  Interpreted data to understand KPI failures and worked with engineering and design to remedy issues from coding enhancement to loading speed which led to increase in positive user feedback.

●  Managed all user, vendor and stakeholder relationships, negotiating terms, scope and deadlines.

●  Established key relationships with news outlets which lead to temporary increase in user acquisition by

1000% and reduced marketing spend by 80% with focus on public relations.

Concept Development

I like exploring possibilities


Achievia is a data driven survey platform for schools to measure the social, emotional and academic needs of children.

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(Concept) Tourbot

Tourbot is the worlds first social tour app. Make tours, and re-live the days (tours) of influencers and your peers alike. 

(Concept) Hey Toto

Hey Toto is the family oriented student planner which offers a fun student academic planner that includes a parent app for creating incentives and monitoring children’s progress.

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(Concept) Intercession

Intercession connects the community around drug and alcohol addiction. Locate sponsors, service providers, events, and much more. Together we can solve drug addiction.

My Experience Includes:

Product Development

I am passionate about every aspect of product development and utilize Agile and Lean methodology to organize projects, control for time, cost and results.


I have development experience with Web, iOS and Android. I have a deep understanding of the iterative process to create great products.


UI/UX Design

I have a large amount of experience with UI/UX. I have a high standard for design, user experience, brand consistency, and function. I have worked with many designers to achieve quality results for my projects.

Metric Analysis

I understand key metrics and can develop experiments to test low cost ways of increasing key metrics such as retention, app actions, acquisition, and more.


Marketing & PR

Aside from market research and marketing strategy, I also have experience with online advertising methods such as google analytics, social PPC, SEO, growth hacking, EDDM, OOH advertising, etc. I am also familiar with other ways of generating PR such as through news outlets.

My Product Management Approach